Client: A Roof Repairs and Waterproofing Company
Challenge: The firm wanted to increase its online presence but was facing strong competition in search engine results.
Strategy:
We conducted an in-depth competitor analysis to identify keyword gaps and content opportunities. By researching their digital footprint, we discovered low-quality backlinks and missed opportunities for local SEO. We developed an SEO strategy targeting local keywords and built high-quality backlinks through guest blogging and online directories.
Key Tools Used:
- SEMrush for competitor backlink analysis
- SEMrush for local SEO optimization
- SEMrush for keyword gap analysis
Outcome:
- Organic Traffic Increase: +25% increase in organic search traffic
- First Page Rankings: 10+ new keywords ranked on the first page of Google
- Local SEO Presence: Significant improvement in local search visibility