Client: Roof Repairs & Waterproofing Company.
Challenge: Reduced enquiry volumes during off-peak periods.
Strategy:
Segmented email and SMS campaigns targeted dormant and previous clients with service reminders and inspection offers.
Key Tools Used:
- Mailchimp
- Bulk SMS Platform
- Google Analytics
Outcome:
- Reactivation of dormant clients
- Increased enquiries during quieter periods
- Improved repeat engagement
Why This Worked:
Leveraging existing customer relationships proved more cost-effective than cold acquisition. Relevant, timely messaging lowered resistance and encouraged action.