Client: International Outdoor Furniture Outlet (E-commerce)
Challenge: The client needed to increase online sales while managing international demand and competition.
Strategy:
We implemented a structured Google Ads strategy focused on high-intent search terms, product-specific campaigns, and performance-led budget allocation aligned with best-selling categories.
Key Tools Used:
- Google Ads (Search & Shopping)
- Google Analytics 4
- Conversion tracking & performance reporting
Outcome:
- Increased online store revenue
- Improved consistency in purchase activity
- Better return from advertising spend
Why This Worked:
Focusing on purchase-ready intent and product-level performance ensured ad spend supported revenue growth rather than traffic alone.