Client: Startup Gas & Plumbing Business – Cape Town
Challenge: As a new business, the client needed immediate, qualified leads to establish market presence.
Strategy:
A tightly focused Google Ads campaign targeted emergency and service-based search intent within Cape Town, supported by clear calls-to-action and location relevance.
Key Tools Used:
- Google Ads
- Call & form conversion tracking
- Google Analytics 4
Outcome:
- Strong lead flow within early campaign stages
- High relevance of inbound enquiries
- Improved visibility in competitive local searches
Why This Worked:
Clear intent targeting and geographic focus ensured ads appeared when services were needed most, allowing a startup to compete effectively against established providers.