Client: Multi-Service B2B Organisation
Challenge: Fragmented performance data limited insight and slowed decision-making.
Strategy:
A centralised Looker Studio dashboard unified advertising, analytics, and CRM data.
Key Tools Used:
- Looker Studio
- Google Ads, Meta & LinkedIn connectors
- GA4 & CRM data sources
Outcome:
- Unified cross-channel performance visibility
- Faster, more confident optimisation decisions
- Reduced manual reporting effort
Why This Worked:
A single source of truth eliminated data silos and shifted focus from reporting to optimisation.