Client: International Event Management Company
Challenge: The need for a reliable pipeline of qualified exhibitor leads for large-scale 2026 events.
Strategy:
LinkedIn Lead Forms and Google Search campaigns were combined with strict audience targeting and lead qualification.
Key Tools Used:
- LinkedIn Lead Form Ads
- Google Ads
- GA4 & CRM integration
Outcome:
- Consistent delivery of qualified exhibitor leads
- Strong alignment with exhibitor criteria
- Improved sales follow-up efficiency
Why This Worked:
Prioritising lead quality over volume ensured marketing supported sales objectives rather than overwhelming them.