Client: A Multi-franchise Scooter, Motorcycle and ATV store
Challenge: The client struggled with low visibility in search results and had underperforming PPC campaigns, leading to stagnant sales.
Strategy:
We implemented a dual approach with SEO and paid advertising (PPC). For SEO, we optimized their website by focusing on high-intent keywords, improving meta descriptions, and fixing technical issues. On the PPC side, we introduced Smart Bidding and A/B tested ad copies to improve ad relevance and click-through rates.
Key Tools Used:
- Google Ads (Smart Bidding, Ad Copy Testing)
- SEMrush for SEO keyword research
- Google Search Console for technical SEO fixes
Outcome:
- Organic Traffic Growth: +60% increase in organic search traffic
- PPC Conversion Rate: +40% in PPC conversions
- Sales Growth: 30% increase in sales over 4 months
- Cost Per Click (CPC): Reduced by 15% due to improved ad relevance