How does SEO work?

Search engine optimisation (SEO), is the process of optimising your site and online presence in order to increase your rankings in search engine results for keywords that potential clients are using to look for the services or products you offer.

Google (Yahoo!, Bing or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all the content back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

In the end, Google determines who ranks for what.  As a result, SEO should always be considered a long term strategy, and the amount of competition, and changing factors used by Google to determine rankings mean that effective SEO is neither quick, nor easy. Optimisation can take many forms. It’s everything from ensuring the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you’re proud of.

With a higher SEO rank comes higher credibility, the further back your page is ranked the more skeptical people tend to become of your brand. SEO ensures an increase in traffic and higher conversion rates, which increases your ROI, up to 60{2fa391809601df20cead616bc6d569f70519c6e4bea557e9a89ccd53a3016e10} of people are more likely to click on first page results.

Our SEO services ensure your website achieves maximum potential by making sure it complies with search guidelines and ranks highly in relevant organic search results. By keeping your content relevant, up to date and by taking advantage of functional, useable design, our SEO services will make your site both a hit with users and search engines.


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