Client: National Occupational Health & Safety Consultancy
Challenge: Low engagement and inconsistent branding reduced trust and visibility on social platforms.
Strategy:
A unified brand framework and content strategy were rolled out across all major social channels, supported by targeted awareness campaigns.
Key Tools Used:
- Meta, LinkedIn & TikTok Ads
- Canva
- Social analytics tools
Outcome:
- Steady growth in relevant followers
- Improved engagement quality
- Stronger brand recognition
Why This Worked:
Consistency across platforms built familiarity and trust. By focusing on relevance rather than reach, engagement improved organically and sustainably.