Client: Air-Conditioning Supplier & Installation Company
Challenge: Low conversion efficiency, particularly on mobile devices
Strategy:
A responsive WooCommerce site was developed with improved navigation, faster load times, and a simplified checkout process.
Key Tools Used:
- WooCommerce
- Google Analytics 4
- Performance optimisation tools
Outcome:
- Improved conversion efficiency
- Increased contribution of online sales
- Stronger mobile engagement
Why This Worked:
The focus was on removing friction. Faster load times and clearer calls-to-action reduced drop-offs at key decision points.